The SARC blog is a platform for students and alumni to share their thoughts, ideas and memories. We don’t have a defined structure for the blog and prefer to keep it as an open canvas for creativity. Please contact the team if you wish to contribute to the blog. We would love to hear from you!

Team SARC

The SARC blog is a platform for students and alumni to share their thoughts, ideas and memories. We don’t have a defined structure for the blog and prefer to keep it as an open canvas for creativity. Please contact the team if you wish to contribute to the blog. We would love to hear from you!

Team SARC


 2 min
 May 16, 2020

The most ingenious contrivances arise out of unstinting endeavors and an unremitting commitment. Perceptive to the fact that Indian mothers are culpable of feeding their children with unhealthy processed food due to paucity of time on their hands, Ahana Gautum convinced herself to take up the challenge to revamp this scenario and set out on the road to building “The Open Secret”. An alumnus of IIT Bombay and the Harvard Business School, Ahana credits her years spent in these institutes as the engine behind the startup!

An assiduous woman, she with the cooperation of her cofounder Udit Kejriwal, commenced her journey by appropriately studying the crowded market and inferred that their product needed to be distinctive and different in order to stand out in the highly ruthlessly crowded industry. Their major concerns were building a team of like-minded and driven individuals who foremostly resonate with the motive of the founders and secondly, bring out the right “wholesome” product in the market which was peculiar from every other protein bar and cookie already present. With the desire to wean families off the junk food and replace it with high-quality and wholesome snacks, Ahana created her exemplary brand.

Providing a solid shape to a faint but potent idea through one's insights and imagination is an entrepreneur’s mightiest skill. With the right cause in heart and the right direction to storm the markets,” The Open Secret” indeed created an imprint of its own. The product has been showered with positive reviews for being nutritious, novel and a delight on the tastebuds.

Reforming the contentious entrepreneurial grub landscape with superior quality and rave consumer feedbacks, Ahana Gautam indeed constructed her brand and its motive a success, galvanizing and motivating dozens of other budding aspirers in the process!



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